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    June 21, 2005

    New Line Picks Up Licensing for Romero's Dawn! 

    New Line Cinema has added the 1979 apocalyptic horror classic George A. Romero's Dawn of the Dead to its groundbreaking House of Horror licensing lineup, it announced today at Licensing Show 2005.

    "Since we have the three most popular horror characters - Freddy, Jason and Leatherface - under our tent, we're highly selective about what other horror properties we represent," said David Imhoff, New Line's Senior Executive Vice President, Worldwide Licensing and Merchandising. "George A. Romero's Dawn of The Dead is without a doubt one of the most influential horror movies ever made. You would not have the recent hits including Shaun of The Dead or the ever-popular zombie video games like Resident Evil if not for George A. Romero's Dawn of The Dead. We are excited to bring the iconic heroes and creatures from this groundbreaking film to store shelves across the country."

    "I have been approached by many companies and agents over the years who wanted to license specific products based on our George A. Romero's Dawn of the Dead," said Richard P. Rubinstein, President and CEO of New Amsterdam Entertainment, Inc. "No one, however, approached us with a comprehensive business plan for doing so until David Imhoff and his New Line team came to see New Amsterdam's Sr. Vice President, Mike Messina and myself. David believes that the extraordinary and continued retail demand for the picture over the past 25 years is a clear sign that the economic potential for licensing is very significant. I was also particularly impressed with New Line's track-record with creating some of the most successful licensing programs over the past decade, most recently, of course, with The Lord of the Rings."

    And in other New Line news, they've partnered with Orlando-based International Creative Concepts Designs (ICC Designs) to create a series of haunted house attractions inspired by the company’s legendary horror film franchises including A Nightmare on Elm Street, The Texas Chainsaw Massacre and Friday the 13th.

    The attractions will be based in select amusement parks in the U.S. and around the world beginning Halloween Season 2006. The announcement of the haunted house venture comes on the heels of New Line's recent launch of a new licensing and marketing moniker, New Line Cinema's House of Horror, branding the company's best legendary horror characters under one franchise umbrella. Special emphasis will be placed on the 25th anniversary of Friday the 13th, which will be celebrated throughout 2005.

    "Do you know what's Really Scary? You want to forget something. Totally wipe it off your mind. But you never can. It can't go away, you see. And... and it follows you around like a ghost."
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